The One About The Shoe

Someone asked me last week how I ended up in sales. Honestly, I never intended to be a sales person. What I did always chase after though was career advancement, continuous education and improvement, and like many women, breaking the glass ceiling. That naturally put me on a long selling journey.

Fast forward to a decade later, and I’ve achieved more in sales than I ever did as a marketer, a field that I am to this day extremely passionate about. That’s what I went to school for. That’s what my skill set makes me great at. At least that’s what everyone used to tell me, because I’ve always been creative. “You’re a shoe, you’re a shoe, you’re a shoe!”

The truth is, until you force yourself out of your zone, you won’t really know. I’ve been fortunate enough (choosing that word carefully) to be pushed out of my zone a few times.

Once a few years ago, when in a desperate attempt to broaden my horizons, I landed a job as an alcohol sales rep. Had it not been for that experience, I would still be the most introverted person you have ever met. I would have been stuck behind a desk, barely speaking to clients on the phone, never travelling the World. But most importantly, I would have never fully stepped into my light, aware of what I am capable of and how much of a change maker I can become.

Then again, eight years ago, I agreed to run sales for a US brand attempting to launch in Canada. ALL of Canada. Plot twist: I’m scared of flying (or at least I was at that point). AND, my only sales experience had been the alcohol gig, for the cottage country in one territory. What do I know about the rest of Canada. Friends talked me through this. Selling is selling. Just go for it and see what happens. And I did. I flew in for an interview over dinner. I had to take drugs to get myself on the plane. When I landed, I had an hour or two to get myself ready -groggy and all. I was so nervous I spilled water all over my dress shirt.

It is scary. Trust me, I know. I used to call my bestfriend every morning during the alcohol gig and cry. I’m not ashamed of that. I was terrified. I don’t know if I can do this. What if they reject me. I know nothing about alcohol. (that part was a legitimate concern. Up until that point, my definition of alcohol was a fruity white zinfandel) The list of fears ran deep. Three months after that gig had started, my territory was one of the fastest growing in our region.

A year after that, not only had I helped launch a brand into Canada, and establish it as the fastest growing in the market within a matter of months, I was leading the global development of that business. If you had told me ten years ago that I’d get to be a VP by the time I was 30 and travel the world, I would have laughed. And laughed and laughed. Who are you talking to?? Me, fly for a living? NOPE!

It is incredible how we limit ourselves with our words, our thoughts, preconceived notions and extremely flawed understanding of our capabilities and limits, and how much we can achieve if we just tell the little negative voice in our heads to FRO.

Have you caught yourself doing that? In sales I was taught to address an objection with “What would happen if you did x”? It is highly effective, if you’re willing to listen and support. But it is even more effective when you use that same statement every time you put an obstacle in front of yourself. Every time you tell yourself no. Every time you think it cannot be done. What would happen if you did it anyway?

I beg of you. Cover your ears to block out the negative, open your eyes, and Leap. Out of your typecast. Out of your comfort zone. Out into the unknown. I promise you, there will be people ready to catch you if you fall.